I’m a brand director and visual designer who builds the systems brands run on.
Open to senior and lead brand roles, remote or relocation.
For the past five years I’ve worked across brand identity, campaigns, motion and product visuals. Today I’m brand director and visual designer at Den Sidste Flaske, a Danish natural wine company, where I own the brand and template system end to end and merchandise the webstore every day. Every launch, ad and email runs through work I’ve designed to be used, repeated and scaled by people who aren’t me.
I trained as a software engineer, and it’s become my edge. I design in Figma and take it straight to code myself, with little or no handoff: landing pages, Next.js apps, even this site. It’s also why I think in systems, talk easily with developers and get more out of AI tools than most designers.
Lately my focus has been AI as production infrastructure. Not prompts for novelty, but pipelines that let a small team produce a big team’s volume while I protect the taste and the brand.
I start with the business problem, decide what the brand needs to say, then build the smallest system that lets everyone say it well. I’m happiest as the first or most senior designer in the room, close to founders and marketing, where design decisions move numbers.
Outside work, I make music. It’s one of the things I love most, and it shapes how I design: rhythm, pacing and knowing what to leave out. I’m also active in my faith community, where I’ve designed brand guidelines, event identities and digital platforms for churches and conferences.