Den Sidste Flaske
One drop, every format, every day
A campaign kit that turns one wine offer into a full set of web banners and paid social in a single morning.
- Role
- Timeline
- Tools
The problem
Den Sidste Flaske sells through daily offers. Every drop needs a desktop hero, a mobile hero, feed and story ads and USP tiles, all live the same morning. Designed from scratch each day, speed and quality pull against each other, and the brand drifts a little more with every launch.
What I decided
I designed the drop as a system, not a set of one-offs. Every offer ships in the same eight formats, from a 1440 × 600 web hero to 1080 × 1350 and 1080 × 1080 ads. Each follows one hierarchy: headline, taste line, price burst, call to action.
AI handles the volume work: backgrounds, food scenes and lighting kept inside the brand palette. I keep the taste and the final call. To make product pages and ads speak the same language, I built shared libraries: 28 food pairing images and a wine icon set in three styles. Motion versions are animated directly in Figma.
The build
Seven consecutive daily drops, from Dark Mission Marselan to Dark Mission Chardonnay, plus seasonal XL tasting boxes and the offer menu in the app, each one produced from the same kit.
The full case study
The full case study shows all seven daily drops, the seasonal boxes and the offer menu in the app.
Request the full case studyResults
8
Formats per drop from one layout
7
Consecutive daily drops in one week
28
Food pairing images in the shared library
3
Icon styles: filled, two tone and outline
What’s next
Template the kit as Figma components with variables, so anyone on the team can produce a drop in under an hour.
