Premium Sport Motors
Brand guidelines for a premium car dealership
An identity and brand guidelines for a Qatar dealership that sells and leases performance cars.
- Role
- Timeline
The problem
Premium Sport Motors sells and leases cars with flexible financing and personal service, for drivers who care about quality, precision and power.
The business needed a brand that matched the cars it sold, and one set of rules so every touchpoint stayed consistent.
What I decided
I kept the identity sharp and restrained: a wordmark with a sports car silhouette, a near-black palette that lets the cars carry the colour, and a wide, technical display face for short headlines like Own it.
Then I wrote it all down in a brand guidelines document, so anyone producing work for the brand has the same reference.
The build
Logo, brand guidelines (overview, vision and mission, core values, logo, typography, colour palette and applications), stationery, keyrings and campaign visuals.
