The Scent Goddess
A fragrance brand that makes luxury feel everyday
Identity, packaging and a preorder launch for a fragrance label that wants you to feel like the most majestic version of yourself.
- Role
- Timeline
The problem
The Scent Goddess was born from a love of fragrance. The founder wanted every bottle to carry luxury, beauty and elegance into the everyday, whether you are in a boardroom, a classroom or on the track.
The brand had to feel high-end without feeling distant, and the launch had to get people to preorder before the product reached shelves.
What I decided
I built the identity around a monogram and a refined wordmark, then paired them with amber glass, soft natural light and plenty of space. That gives every touchpoint the same calm, premium feel, from the dropper bottle to a paper bag.
For the launch I kept the message to one line, available on preorder, and let the product carry it.
The build
Monogram and wordmark, bottle and box dielines, packaging for each scent (Gourmand Heaven, Luscious Amber and Divine Executive), a values page, a gift pouch and shopping bag, and a preorder campaign across street banners, wall posters and billboards.
